All features in AMP need to be tested (that’s why we build things using experiments). However, particularly large, complex, and flexible features need a bit more attention. In particular, they need to be implemented end-to-end in real-world applications, for real users. That way, we can be sure that these features work well when they’re launched. […] Read more

If you’ve invested in AMP and are also getting ready to upgrade your mobile website to a next-generation Progressive Web App, I have good news for you: AMP and Progressive Web Apps can be combined and used together to create a fantastic user journey. And we have a new set of docs on AMPproject.org to help […] Read more

Last month we held our first AMP Conf, and it was a blast. Over 300 of you showed up in-person, and thousands tuned into the live stream. Over two days, 19 talks, panels and workshops – with over half from outside the AMP team – covered topics including building interactive AMP pages and using AMP […] Read more

We’ve updated the AMP Roadmap to reflect some of the progress made in the first quarter of 2017. You can read more about some of the highlights below. Format We continue to place a big focus on making the AMP format conducive to more interactive and engaging user experiences. We’ve made amp-bind, a flexible event […] Read more

To celebrate the new AMP Project YouTube channel and follow up on AMP Conf, we’re rolling out a fresh series of Local Language AMP office hours. Sessions will include beginner introductions to AMP for a non-technical audience in Italian, French, German, Spanish, Indonesian, Korean, Japanese and English. Native language speaking AMP experts will be on […] Read more

The AMP family is set to grow its international footprint with news today that the biggest search engines in Asia Pacific will start to distribute AMP pages to a new audience of more than 1 billion people.   Baidu and Sogou, which account for around 90% of the search market in China, made the announcement […] Read more

The following is an excerpt from a Think with Google article by Daniel An, Global Product Lead, Mobile, Google. The average time it takes to fully load a mobile landing page is 22 seconds, according to a new analysis. Yet 53% of mobile site visitors leave a page that takes longer than three seconds to load. That’s […] Read more

We understand that every business is different, but one thing common to them all in today’s mobile driven world is the need to ensure a fast user experience across all screens. That is why we believe the growing AMP ecosystem is so important. It brings together a diverse community of publishers, advertisers, and technology platforms […] Read more

We’ve updated the AMP Roadmap with the details on progress during the first quarter of 2017, and you can read below for some of the highlights. Format Interactivity is a major focus for us this quarter as we  build out the AMP format’s capabilities. amp-bind is a binding protocol that introduces lower-level methods for building […] Read more

We just released a couple of small tweaks in the AMP library that can make a big difference in building a better user experience. First, a new JavaScript method (goToSlide) supports advancing <amp-carousel> to a particular slide on user tap/click. This enables significant UX enhancements to image galleries. Second, we’ve made it easier to integrate […] Read more