AMP

Meet AMP’s Page Experience Guide

Websites

Earlier today at AMP Fest we shared that 60% of AMP domains pass* the Core Web Vitals metrics, compared to 12% of non AMP domains passing the same criteria. AMP has always been focused on optimizing criteria like the ones measured by Core Web Vitals, so outcomes like this are working as intended, not mere […] Read more

Announcing a $10k matching campaign to support web open prioritization

Community

Web developers continue to face challenges with web interoperability issues and a lack of implementation of important features. As an open-source project, the AMP Project can help represent developers and aid in addressing these challenges.  In the last few years we have partnered with Igalia to collaborate on helping advance predictability and interoperability among browsers, and […] Read more

Google launches a new home for Web Stories on Discover

Stories

Today Google announced that it will be bringing Web Stories to Discover, part of the Google app on Android and iOS. The Stories carousel, now available in the United States, India and Brazil at the top of Discover, helps users find some of the best visual content from around the web. You can read the […] Read more

Mark Your Calendar For AMP Fest!

Events

Last year, 500 of us came together in Tokyo for AMP Conf 2019. Thousands more of you tuned in online as we shared the latest AMP news and learned from the thousands of developers engaged with the open source project. We were hoping to reassemble the AMP community in New York earlier this year, but […] Read more

Kargo and AMP Project Partner To Bring Optimized Mobile Creative To AMP

Ads

Editor’s Note: the following guest post was written by Becca Poeta, VP Marketing Communication and Global Experiences at Kargo Kargo, the leader in mobile advertising, is announcing a partnership with the AMP Project to offer media buyers access to a selection of Kargo’s mobile optimized ad product suite, including the Kargo Sidekick unit, across AMP […] Read more

USA TODAY creates highly visual experiences to engage audiences with Web Stories

Stories

Editor’s note: We’re running a series of blogposts on Web Stories, a content format that lets publishers and other content creators easily produce fast-loading, full-screen experiences that bring together visual narratives, engaging animations, and tappable interactions that entirely belong to them. In this edition, Alexandra Ptachick, Audience Editor of Emerging Platforms at USA TODAY, talks […] Read more

Introducing the AMP in WordPress Video Series!

WordPress

Have you ever asked yourself: what does it take to succeed on the web as a content creator? If you’re a publisher, site owner, blogger, or creator on the web, I am sure you have. Achieving sustainable success is of paramount importance for anyone looking to grow their audience and keep creating and publishing the content […] Read more

Introducing v2.0 of the official AMP Plugin for WordPress

WordPress

TL;DR Approximately three years ago we set out to solve the challenge of enabling full AMP content publishing in WordPress with the goal of making it easy for WordPress site owners to traverse frictionless paths towards successful content publishing on the WordPress platform. Fast forward to today, and here we are, very excited to announce […] Read more

AMP Advisory Committee 2020 election

Community, Governance

AMP’s development is stewarded by an open governance system of multiple working groups and two committees: the Technical Steering Committee (TSC), which is responsible for the project’s direction and day-to-day operations, and the Advisory Committee (AC), which provide valuable perspective, stakeholder input, and advice to the TSC and to working groups. An important goal of […] Read more

Plumrocket Helps Magento Merchants Succeed with AMP

Ecommerce

Editor’s Note: the following guest post was written by Oleh Lustiv, President, Plumrocket Inc Plumrocket is a full-service eCommerce agency located in New York. The company was established in 2008 and very soon became one of the early adopters of the Magento eCommerce Platform. Magento is written in PHP on top of the Zend Framework […] Read more