Access to information is at the heart of Google’s mission. Unfortunately, today, the mobile web isn’t living up to the expectations people have for getting the information they need, particularly when it comes to speed. In fact, data shows that people abandon websites after just three seconds if the content doesn’t load quickly—which is bad […] Read more

Update 04/10/2020: Check out this blog post for latest news on Adobe Analytics and AMP. If you haven’t yet heard about the Accelerated Mobile Pages (AMP) Project, it is a really ambitious initiative focused on one goal: creating a better, faster mobile web for publishers.  Naturally, when we heard the announcement, we were excited to […] Read more

The AMP Project is about making the mobile web great for users, content publishers, and technology players to create a better ecosystem. A key aspect of that is to ensure publishers producing high quality content can leverage their existing business models with AMP. For many, this means supporting logged-in subscriber access while allowing anonymous users […] Read more

Ask Product Managers & Engineers your AMP questions live Accelerated Mobile Pages (AMP) is a global, industry-wide initiative, with publishers large and small all focused on the same goal: a better, faster mobile web. The project launched just five months ago, but from the level of interest, we know that many people have questions to […] Read more

In the world of publishing, understanding your audience is at the heart of writing the right stories, creating loyal readers, and improving the bottom line. Key to unlocking that information is access to tools that enable measuring your audience and understanding their behavior. We believe it’s important that AMP support those tools. However, we also think […] Read more

Join us for a Hangout on Air covering AMP Ads on February 19 at 9am PT, hosted by the Google News Lab. Last October, we previewed AMP with a simple vision: Make the mobile web great by connecting people to content instantly. This vision only works if publishers can also continue to grow their businesses. In other […] Read more

Since we announced the AMP developer preview in October, more than 5,200 developers have engaged with the project and more than 16,000 new AMP pages have been created each day. To make it easier to join the community of AMP authors, we’ve recently expanded ampproject.org with extended and freshly written documentation, with the goal of […] Read more

The AMP Project aims to bring instant rendering to web content. This is an unsorted list of optimizations that apply to all AMP based documents, which in aggregate makes them load fast. Every web page can have these optimizations, but AMP pages cannot not have them. While this article is about optimizations in AMP, it […] Read more

As a discovery engine with billions of Pins, Pinterest works best when content is relevant, fast and easy to access. With more than 80 percent of Pinners using Pinterest on mobile devices, we’re excited to work on an industry-wide approach to a lighter-weight, speedier version of mobile web pages – Accelerated Mobile Pages (AMP) – […] Read more

The AMP effort is building both momentum and speed. There has been significant progress not only since the Developer Preview in early October, but even since the last update a couple of weeks ago. Let’s take a look: Google will begin sending traffic to AMP pages in Google Search as early as late February, 2016. […] Read more