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Editor’s Note: the following guest post was written by Becca Poeta, VP Marketing Communication and Global Experiences at Kargo Kargo, the leader in mobile advertising, is announcing a partnership with the AMP Project to offer media buyers access to a selection of Kargo’s mobile optimized ad product suite, including the Kargo Sidekick unit, across AMP […] Read more
Editor’s note: The following post was originally published on the Google Ads Blog by Vamsee Jasti, AMP Product Manager at Google. The performance benefits and security guarantees offered by AMPHTML ads, which are display ads created using the AMP framework, translate to better advertiser ROI, publisher revenue and overall better user experience. Because of this, Google has expanded serving AMPHTML […] Read more
Volkswagen, one of the world’s largest automotive companies, sought to improve the user experience of potential customers for their 2019 Tiguan TDI 150 R Line. Given their business goals and desire to test the state-of-the-art in speed and performance, they decided to test AMP technology for both their landing page, and the ad creatives that […] Read more
In the past year, the AMP team took advantage of the latest browser features to keep users safe & deliver a jank-free browsing experience. Because AMP powers billions of ads and pages on the web, these updates required no work from content creators or ad networks, making all AMP pages safer and faster for all […] Read more
