Over the past few weeks, we launched tools to help publishers collect user consent. Today, we’d like to give you an update on some new functionality that may make it easier for publishers to collect consent on AMP pages. Ad Network integrations with the <amp-consent> component The DoubleClick and AdSense implementations of <amp-ad> now support […] Read more
Category: Uncategorized
Dynamic geo-personalization
AMP documents are often served from a third-party cache; this means it’s not always clear how to support dynamic or personalized content. There are a range of components and techniques to achieve many of these use cases (amp-list, amp-state, amp-form, and amp-iframe just to name a few), but there are some common cases the AMP […] Read more
AMP and Advertising Conversions
The following was posted by Oliver Armstrong, VP of Product, Instapage. Learn more about Instapage’s AMP integration on their blog. You don’t have to be an advertiser to know that mobile ad experiences are lacking. According to research from Google and SOASTA, the average load time for mobile landing pages is 22 seconds. For more than half […] Read more
New tools for building user controls in AMP pages
A couple weeks ago, we talked about our plans to give publishers and tech vendors tools to implement their preferred user controls on AMP pages. Today we’re announcing the initial availability of these tools. We are introducing the new <amp-consent> component, in AMP, as a new tool for publishers to implement user controls. The component […] Read more
AMP Roadshow++: More cities, more content
We started the AMP Roadshow in the first half of 2017 to educate and meet developers around the world in a free one-day hands-on conference and workshop. To date, we’ve met over 2,000 of you in 13 cities, but we’re far from done: We’re planning to go to over 20 additional cities in 2018 and […] Read more
Enabling publishers to implement user controls on AMP pages
Read new details about this post here. Users today want additional control over their online experience. Additionally, publishers are faced with a variety of different demands on how they provide notice and choice to their users – from vendor policies to evolving legal requirements, like the forthcoming General Data Protection Regulation (GDPR). The open source AMP […] Read more
Standardizing lessons learned from AMP
Update May 28, 2020: Related Google Search announcement Update May 21, 2019: One-year status update For over two years, AMP has been a leading format for creating consistently excellent user experiences on the web, and Google continues to invest strongly in it as our well-lit path to achieving a user-first web. We’ve long believed that […] Read more
Faster ads with ‘Render on Idle’
We’ve launched a new feature called “Render on Idle” now available for publishers using the DoubleClick AMP ad tag, and any ad network choosing to implement Fast Fetch can also take advantage of it. With Render on Idle, ads load 12 viewports from the user’s scroll position (as opposed to 3) when the browser is […] Read more
Ads and AMP: Year in Review and Looking Ahead
In the world of online advertising, the saying “time equals money” seems more pertinent than ever. Consumer attention is a scarce commodity, meaning ads need to be not only relevant and engaging, but also fast. Since the Accelerated Mobile Pages (AMP) Project launched in October 2015, over 31M domains have embraced AMP to grow their […] Read more
AMP’s New Horizons
Hallo uit Amsterdam! We’re kicking off the second AMP Conf today in Europe, celebrating the global reach of the AMP community. This year we have over 400 developers joining the AMP team in Amsterdam for two days and thousands more watching the livestream, marking our biggest event yet. Since last year’s AMP Conf, we’ve seen […] Read more