AMP

AMP: a well-lit path to optimizing for Google’s page experience signal

Web Standards

Google Search recently announced a new Search ranking signal centered around page experience. We’re excited by the potential for Google’s page experience signal to guide and empower developers to build a better web. Because AMP was developed to help enable development of user-first sites,  we believe AMP is a cost-effective and simple solution for publishers […] Read more

AMP + Web Vitals – a better web, together

Web Standards

This week Google announced the Web Vitals initiative, a collection of guidelines highlighting what Google believes is essential to a good user experience on the web. Since the AMP Project’s goal has always been to ensure that the “web works better and faster for everyone, everywhere”, we wanted to share how AMP can help site owners […] Read more

Cookie classification on AMP

Web Standards

Posted by Katharina Familia Almonte, Global Product Lead at Google on the AMP Project Last year, Chrome announced its plans to introduce a cookie classification scheme as part of its ongoing effort to improve privacy and security across the web, which is expected to take effect with Chrome 80 in February 2020. Mozilla has affirmed […] Read more

CCPA support in AMP

Web Standards

Posted by Jeffrey Jose, Product Manager at Google on the AMP Project The California Consumer Privacy Act (CCPA) is a new data privacy law that establishes various rights for California state residents. The law applies to companies that do business in California and meet one of several criteria related to revenue, data processing, and other […] Read more

Innovation in navigation on the web platform

Web Standards

In this third post in our series on contributing back lessons learned from AMP to the whole web, we’ll dive into the topic of innovating on the concept of navigation for web content. Additionally, we’re taking a look at how new primitives in the web platform are helping to make AMP simpler and “less of […] Read more

Privacy-preserving instant loading for all web content

Web Standards

In this second post in our series on contributing back lessons learned from AMP to the whole web, we’ll dive into the topic of instant loading. If you haven’t read yesterday’s post, we’d suggest to hop over there before reading this. So what is privacy-preserving instant loading? It can be summarized as: Instant loading means […] Read more

A year into contributing back lessons learned from AMP to the whole web

Web Standards

Update May 28, 2020: Related Google Search announcement In March of 2018 we wrote about our effort to contribute back the things we learned from AMP for the benefit of all web developers by addressing gaps in the web platform. In this work we’ve collaborated with the Google Chrome team, Igalia, who is helping us […] Read more