Update 12/03/2018: This proposal is now in effect. Update 10/10/2019: AMP is joining the OpenJS Foundation incubation program Update 6/26/2020: AMP graduates the OpenJS Foundation Incubation program Over the last 2 years AMP has grown from a tiny open source project with just 2 contributors to a much larger one with over 700 folks contributing […] Read more
Measuring user journeys across the AMP Cache and your website
“If you can’t measure it, you can’t manage it.” — Peter Drucker As users demand better privacy controls, browser vendors have started responding with defaults that partition cookies. This means traditional approaches of relying on third-party cookies for measurement won’t work going forward. AMP pages are often served from an AMP Cache and the ability […] Read more
Compare images on AMP pages with amp-image-slider
Earlier this month we announced the experimental release of <amp-image-slider>, an overlaid slider that allows you to compare 2 images that are superimposed on each other. We are now excited to fully launch this component in production. The benefits of using include: An interoperable interaction model across all devices and platforms. Built-in accessibility – like […] Read more
Ensure Ad Density is equal on AMP & non-AMP pages
Editor’s note: The following was originally posted on Medium by Vamsee Jasti, AMP Product Manager at Google. This post is part of a larger AMP monetization series. Avoid common pitfalls to ensure total area of ads is the same This is an easy optimization, but is important because it’s one of the most common mistakes and is easy to […] Read more
Are you leaving revenue on the table with AMP?
Editor’s note: The following was originally posted on Medium by Vamsee Jasti, AMP Product Manager at Google. Find topic specific posts from this series below: Ad Density Prefer Viewability over Views Multi-size ads & fluid Header Bidding & AMP Video monetization using AMP IMA Video I’m a product manager working on AMP and we strive […] Read more
WorkerDOM: Concurrency for JavaScript programming with the DOM
We are happy to announce the alpha release of WorkerDOM – a JavaScript library that makes the Document Object Model (DOM) available to Web Workers. This allows web developers to take advantage of pervasive multi-core processor architectures when programming their web pages to make them more performant. While the WorkerDOM library is designed for general […] Read more
AddThis is Now Available for AMP
Editor’s note: the following was originally posted on AddThis’ blog by Chad Edmonds, Sr. Marketing Manager, AddThis Just because AddThis is now free, doesn’t mean we’re slowing down on pushing out more great features and functionalities! We recently rolled out AddThis Inline Share Buttons for AMP and it is ready for you to integrate into your AMP compatible […] Read more
Privacy and user choice in AMP’s software architecture
Early choices in designing the AMP HTML JavaScript library have made it uniquely suited for publishers to implement effective privacy controls for users. In web pages, resource requests and browser storage access that may have privacy impact can be initiated through a multitude of mechanisms, many of which are often controlled by third parties. This […] Read more
Track development with the new AMP Roadmap
As the AMP project grows, we want to ensure that the community has a clear understanding of the features the team is working on and the status of each. Starting today, you can head over to the AMP roadmap and see an updated view of feature development across the project. We hope this is easy […] Read more
New in AMP stories: Monetization, Revamped bookends and Metadata
We announced the developer preview of AMP stories in February at AMP Conf. Since then, publishers have authored thousands of stories, experimenting with the format and providing valuable feedback to the AMP team. Based on this input, we recently released new capabilities in AMP stories v1.0, open to all developers without origin trials or a […] Read more