We’ve previously written plenty about combining AMP & PWA, short for Progressive Web Apps. While the idea of preloading your PWA while the reader is reading your AMP page is fairly straightforward, the other combination pattern, where AMP is used as data-source to power your PWA, is less understood. In my recent Google I/O talk, […] Read more
AMP Roadmap update for end of Q2
We’ve updated the AMP Roadmap to reflect progress on existing priorities as well as several new projects. You can see the highlights below: Format amp-bind, a flexible event binding system supporting more interactivity in AMP is now fully available in production. To find out more about the range of capabilities this feature brings to AMP, […] Read more
amp-bind brings flexible interactivity to AMP pages
We invited developers to try out amp-bind in April to experiment with greater AMP page interactivity. Today we’d like to highlight that amp-bind is generally available and take a deeper dive into the feature, in order to give you a sense of just how much this expands AMP support—especially for e-commerce. What is amp-bind? We […] Read more
AMP Roadmap Update for Q2
We’ve updated the AMP Roadmap with our new projects and progress on existing priorities. Specifically we are focusing on format, analytics and ads improvements. Highlights from these areas below. Format We’re doubling down on e-commerce, engagement, and developer tools this quarter, with big features in all three targeting completion by the end of June. amp-bind, […] Read more
Bringing the speed of AMP to search & display ads
The following was posted on Google’s Inside AdWords Blog by Jerry Dischler, Vice President, Product Management, Google. Succeeding on mobile starts with getting the basics right. People choose brands that meet their needs instantly and seamlessly. That means no matter how great your site looks, if it loads slowly, users will leave and you’ll miss […] Read more
Growing the AMP Ads Initiative
We launched the AMP Ads Initiative last year with the ambitious goal of fixing ad experiences on the web by bringing the speed and performance of AMP to advertising. AMP Ads are faster, lighter and more secure — loading up to 5 seconds faster than regular ads on AMP pages — making them more viewable […] Read more
Turbocharging AMP
Improving speed and user experience on the web is core to the AMP Project’s mission. Today at Google’s I/O developer conference we announced that AMP pages load twice as fast from Google Search, as we’ve cut the time it takes to render content in half from last year. Additionally, new platforms and websites have joined […] Read more
Google Analytics is Enhancing Support for AMP
The following was posted on the Google Analytics blog by the Google Analytics team Over the past year, developers have adopted the Accelerated Mobile Pages (AMP) technology to build faster-loading pages for all types of sites, ranging from news to recipes to e-commerce. Billions of AMP pages have been published to date and Google Analytics continues […] Read more
See AMP live at I/O 2017!
We’re just days away from the start of Google I/O 2017, Google’s annual developer conference. Join us live or on the live stream! Read more
What’s new in AMP by Example
The following was posted on Medium by Sebastian Benz, Developer Advocate, Google. A lot has happened since I last wrote about AMP by Example. This post gives you a quick overview about new samples and what’s new on the site itself. A new Design We completely re-designed www.ampbyexample.com using the brand-new AMPStart template and component library. The […] Read more