New study: #SpeedMatters for mobile user engagement and revenue


The AMP project was founded on the belief that for the mobile web to be better, it needs to be faster.

The Need for Mobile Speed”, a new research study released today by Google, quantifies the real impact of mobile speed on user engagement and revenue. Based on an analysis of 10,000+ mobile web domains, and data from across Google Analytics and DoubleClick, Google’s research team found that:

  • 53% of mobile site visits are abandoned if pages take longer than 3 seconds to load
  • The average load time for mobile sites is 19 seconds over 3G connections
  • The average mobile page makes 214 server requests

The study also projects, that while there are several factors that impact revenue, publishers whose mobile sites load in 5 seconds earn up to 2x more mobile ad revenue than those whose sites load in 19 seconds.

Insights like these reinforce the mission of the AMP project — to improve the experience of the mobile web for everyone, across every device.

To read more about the study, visit

Posted by Rudy Galfi, Product Manager, AMP Project