The AMP project was founded on the belief that for the mobile web to be better, it needs to be faster.
“The Need for Mobile Speed”, a new research study released today by Google, quantifies the real impact of mobile speed on user engagement and revenue. Based on an analysis of 10,000+ mobile web domains, and data from across Google Analytics and DoubleClick, Google’s research team found that:
- 53% of mobile site visits are abandoned if pages take longer than 3 seconds to load
- The average load time for mobile sites is 19 seconds over 3G connections
- The average mobile page makes 214 server requests
The study also projects, that while there are several factors that impact revenue, publishers whose mobile sites load in 5 seconds earn up to 2x more mobile ad revenue than those whose sites load in 19 seconds.
Insights like these reinforce the mission of the AMP project — to improve the experience of the mobile web for everyone, across every device.
To read more about the study, visit g.co/MobileSpeed.
Posted by Rudy Galfi, Product Manager, AMP Project