AMP

New study: #SpeedMatters for mobile user engagement and revenue

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The AMP project was founded on the belief that for the mobile web to be better, it needs to be faster.

The Need for Mobile Speed”, a new research study released today by Google, quantifies the real impact of mobile speed on user engagement and revenue. Based on an analysis of 10,000+ mobile web domains, and data from across Google Analytics and DoubleClick, Google’s research team found that:

  • 53% of mobile site visits are abandoned if pages take longer than 3 seconds to load
  • The average load time for mobile sites is 19 seconds over 3G connections
  • The average mobile page makes 214 server requests

The study also projects, that while there are several factors that impact revenue, publishers whose mobile sites load in 5 seconds earn up to 2x more mobile ad revenue than those whose sites load in 19 seconds.

Insights like these reinforce the mission of the AMP project — to improve the experience of the mobile web for everyone, across every device.

To read more about the study, visit g.co/MobileSpeed.

Posted by Rudy Galfi, Product Manager, AMP Project

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