Editor’s note: The following was originally posted on Setka’s blog. Setka has integrated its WordPress plugin with the AMP WP plugin Technology company Setka creates products that help publishers and brands easily make beautiful and engaging content. Setka is a WordPress VIP Technical partner. One of those products, Setka Editor, is a WYSIWYG editor that allows […] Read more
Month: September 2018
Optimize your AMP pages for high ad viewability rate or high ads served
Editor’s note: The following was originally posted on Medium by Vamsee Jasti, AMP Product Manager at Google. This post is part of a larger AMP monetization series. I’m endlessly fascinated that an advertiser would pay for an ad impression that a user never saw. Yet, that’s how most default ad contracts are written. Many brands are changing how they negotiate […] Read more
The Action Network goes “All In” on AMP
Editor’s Note: This post is a summary of an article from The Action Network by André Bandarra, Developer Advocate at Google. I’ve been working for a few months with The Action Network, a publisher focused on covering legalized sports betting in the U.S., to help them implement and serve AMP pages across their site. The new […] Read more
Introducing Bing AMP viewer and Bing AMP cache
The below was originally posted on Microsoft Bing’s blog by Fabrice Canel, Principal Program Manager, Microsoft Bing In 2016, Bing joined the Accelerated Mobile Pages (AMP for short) open-source effort to help you “find” and “do” searches faster, regardless of where you are and on any device when you are looking for information. Today, we are pleased to announce the release […] Read more
An open governance model for the AMP Project
Update 12/03/2018: This proposal is now in effect. Update 10/10/2019: AMP is joining the OpenJS Foundation incubation program Update 6/26/2020: AMP graduates the OpenJS Foundation Incubation program Over the last 2 years AMP has grown from a tiny open source project with just 2 contributors to a much larger one with over 700 folks contributing […] Read more
Measuring user journeys across the AMP Cache and your website
“If you can’t measure it, you can’t manage it.” — Peter Drucker As users demand better privacy controls, browser vendors have started responding with defaults that partition cookies. This means traditional approaches of relying on third-party cookies for measurement won’t work going forward. AMP pages are often served from an AMP Cache and the ability […] Read more
Compare images on AMP pages with amp-image-slider
Earlier this month we announced the experimental release of <amp-image-slider>, an overlaid slider that allows you to compare 2 images that are superimposed on each other. We are now excited to fully launch this component in production. The benefits of using include: An interoperable interaction model across all devices and platforms. Built-in accessibility – like […] Read more
Ensure Ad Density is equal on AMP & non-AMP pages
Editor’s note: The following was originally posted on Medium by Vamsee Jasti, AMP Product Manager at Google. This post is part of a larger AMP monetization series. Avoid common pitfalls to ensure total area of ads is the same This is an easy optimization, but is important because it’s one of the most common mistakes and is easy to […] Read more