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Adobe Experience Cloud Extends AMP Support

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Adobe has been working to seamlessly integrate AMP support into Adobe Experience Cloud applications for its customers, from publishers to advertisers; below is a summary of some recent integrations across Adobe Experience Manager, Adobe Campaign, and Adobe Analytics.

Adobe Experience Manager (AEM)

To create new ways for their customers to deliver seamless, user-first mobile experiences, Adobe recently announced AMP support for Adobe Experience Manager core components. AMP-enabled sites built with Adobe Experience Manager can deliver more efficient, discoverable, and optimized experiences for mobile users – check out the PR on Github.

With the new compatibility, developers are able to create a single set of code to deliver both HTML and mobile optimized instances without the need to write separate content or code. Additionally, because AMP’s open source code is available to the Adobe Experience Manager community, developers can build custom components to meet the needs of their individual sites.

By enabling Adobe Experience Manager components to output AMP, the two open source initiatives came together to strengthen the mobile content ecosystem and create unmatched mobile experiences. To learn more about the great work by Adobe Experience Manager partner, Bounteous to make this happen, check out this article. 

Adobe Campaign

As another demonstration of its commitment to innovation, Adobe announced AMP for Email compatibility with Adobe Campaign Classic, part of Adobe Experience Cloud. This functionality allows the use of AMP components inside dynamic, engaging emails sent from Adobe Campaign Classic. 

Compatibility with AMP for Email allows marketers to innovate and engage with users directly within emails. With the new functionality, customers can leave feedback, make reservations, take polls, and more without ever leaving an email.    

With consumers spending so much time in their inbox, Adobe gives its customers a way to stand out among the over 290 billion emails that are sent every day. For more information about AMP for Email compatibility within Adobe Campaign Classic, check out the Adobe blog.  

Adobe Analytics 

Adobe Analytics brings a seamless integration to AMP pages by integrating AMP linker into Adobe Analytics. AMP Linker is a new capability in AMP that helps keep user sessions in sync by decorating outgoing links from AMP cache with params such as AMP Client ID in a URL parameter. Adobe Analytics consumes the parameter and writes it down as a first-party cookie.

By integrating AMP linker and Adobe Analytics, organizations will be able to keep user sessions in sync between AMP and Non-AMP pages. Learn more about Adobe Analytics’ AMP support here

For more information and to learn the latest from Adobe, check out Adobe’s first-ever digital Adobe Summit that took place March 31st, 2020.

Posted by Jeffrey Jose, Product Manager, The AMP Project, Google

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