AMP

Easy TikTok embedding with the new amp-tiktok

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tl;dr You can now use <amp-tiktok>  to directly embed TikTok content into your documents. TikTok is one of the most popular social media sites with over 2 billion mobile downloads worldwide as of October 2020. As such, we are excited to share that you can now easily embed TikTok content into your valid AMP Documents […] Read more

Deprecation of Internet Explorer Support

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Microsoft has announced June 15, 2022 as the final date for Internet Explorer support. Corresponding with this decision, the AMP Project opened an intent to deprecate thread to discuss deprecating support for Internet Explorer. This thread was presented at a design review and has received the required approvals from the AMP Approvals Working Group. Based […] Read more

Debug AMP performance from Search Console

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tl;dr Starting today Search Console will direct developers debugging AMP page experience issues to the AMP Page Experience Guide! As the page experience signals roll out, AMP Project contributors around the world are dedicated to ensuring site owners are getting the best shot toward a performant experience when creating AMP pages. However, like many other […] Read more

Fetching and rendering made easy with the new amp-render

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Today, we are excited to introduce a brand new component for AMP:  <amp-render>! <amp-render> makes fetching and rendering data simple. First, it fetches data from either a URL, a state variable, or <amp-script> – your choice. Then, it applies this data to a mustache template you specify, showing the result on your webpage. How does […] Read more

Preserving user privacy with granular consent in AMP

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Preserving user privacy is of vital importance to AMP. Thus, we strive to create tools to help site owners do the same. Today, we’re pleased to announce that AMP pages now support granular consent! Website consent lets users specify how their data can be collected and shared. Such consent comes in two main forms. Global […] Read more

Optimized AMP made easy with Cloudflare Workers

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Editor’s Note: the following announcement was originally posted to the Cloudflare blog We’re happy to announce the release of a new Cloudflare Worker integration for AMP Optimizer. This has been a joint effort between Cloudflare and the AMP Project and with Cloudflare Workers it’s now possible to easily publish optimized AMP, even if your CMS […] Read more

Optimizing your AMP page experience for Core Web Vitals

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Core Web Vitals are an important step forward in helping site owners understand where and how to improve user experience on their websites, and Google’s page experience signals will incentivize a focus on these objective metrics. Not only will they help developers improve and maintain great user experiences today, but they will also keep developers […] Read more

Use AMP Components everywhere – Announcing Bento Developer Preview

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One of the top requests we have heard from the AMP community is the ability to use AMP’s highly performant AMP components in non-AMP pages. The AMP Project has been hard at work for 2 years trying to address this request in an effort that we have called Bento AMP. To be specific, our goal […] Read more

Correlation between Core Web Vitals and AMP

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Editor’s Note: the excerpts below come from a post that was originally published by Sixing Chen, Data Scientist at Google, on the HTTP Archive Blog. They have been reproduced below with permission from the author to share with the broader AMP community. Please see the original blog post for more details. Introduction A recent analysis […] Read more

AMP implementation best practices and common pitfalls

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Editor’s Note: the following guest post was written by Swetha Gopalakrishnan and Rich Hall, Web Ecosystem Consultants, Google This post is the second of a three part series addressing best practices around implementing AMP: How to measure the success of your AMP pages AMP implementation best practices and common pitfalls (this article) AMP monetization best […] Read more