AMP

Use AMP Components everywhere – Announcing Bento Developer Preview

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One of the top requests we have heard from the AMP community is the ability to use AMP’s highly performant AMP components in non-AMP pages. The AMP Project has been hard at work for 2 years trying to address this request in an effort that we have called Bento AMP. To be specific, our goal […] Read more

Correlation between Core Web Vitals and AMP

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Editor’s Note: the excerpts below come from a post that was originally published by Sixing Chen, Data Scientist at Google, on the HTTP Archive Blog. They have been reproduced below with permission from the author to share with the broader AMP community. Please see the original blog post for more details. Introduction A recent analysis […] Read more

AMP implementation best practices and common pitfalls

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Editor’s Note: the following guest post was written by Swetha Gopalakrishnan and Rich Hall, Web Ecosystem Consultants, Google This post is the second of a three part series addressing best practices around implementing AMP: How to measure the success of your AMP pages AMP implementation best practices and common pitfalls (this article) AMP monetization best […] Read more

Releasing a new C++ AMP Validator

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The AMP Project is excited to release a new open source C++ AMP validator. AMP developers and platforms that link to AMP pages can now perform AMP validation in C++, which may provide a more seamless integration with their workflows, depending on the development languages they use. What is an AMP validator? A key strength […] Read more

AMP Packager is now available on Google Cloud Marketplace

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AMP Packager is a tool to improve AMP URLs by serving AMP using Signed Exchanges. Since its launch in 2018, we’ve seen a number of websites using the tool to deploy Signed Exchanges. As part of our investment in ensuring publishers are making the best AMP content possible, we are continuously making improvements to increase […] Read more

Create great page experiences with AMP

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Earlier today, Google Search announced that page experience signals in ranking will roll out in May 2021. These signals put the focus on key user experience elements that all site developers should work to optimize.  AMP was created to enable development of user-first sites and is a cost-effective and simple solution for publishers to create […] Read more

Personalized interactivity in AMP

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Read our new five part guide on amp.dev to learn how to build custom and delightful interactive AMP experiences We’ve just launched a new guide on amp.dev that teaches all about building interactive experiences. We know that building interactive experiences with AMP may not feel traditional and that’s because it isn’t! Interactivity in AMP is […] Read more

Meet AMP’s Page Experience Guide

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Earlier today at AMP Fest we shared that 60% of AMP domains pass* the Core Web Vitals metrics, compared to 12% of non AMP domains passing the same criteria. AMP has always been focused on optimizing criteria like the ones measured by Core Web Vitals, so outcomes like this are working as intended, not mere […] Read more

New toys for the AMP Playground

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Editor’s Note: the following guest post was written by Robin Van Opstal and Matthias Rohmer, developers at Jung von Matt The AMP Playground allows you to quickly draft out ideas for all sorts of AMP products, no matter if it’s a website, a story, an ad or an email – and good news: in the […] Read more

Introducing the Eleventy AMP Plugin

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I’m happy to introduce the new AMP Plugin for Eleventy. Eleventy is a static site generator offering a simple way to manage your templates and build your site. It works great together with AMP if you want to make your static site more interactive or need to embed third-party content. With the new AMP Eleventy […] Read more