AMP

Create great page experiences with AMP

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Earlier today, Google Search announced that page experience signals in ranking will roll out in May 2021. These signals put the focus on key user experience elements that all site developers should work to optimize.  AMP was created to enable development of user-first sites and is a cost-effective and simple solution for publishers to create […] Read more

Personalized interactivity in AMP

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Read our new five part guide on amp.dev to learn how to build custom and delightful interactive AMP experiences We’ve just launched a new guide on amp.dev that teaches all about building interactive experiences. We know that building interactive experiences with AMP may not feel traditional and that’s because it isn’t! Interactivity in AMP is […] Read more

Meet AMP’s Page Experience Guide

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Earlier today at AMP Fest we shared that 60% of AMP domains pass* the Core Web Vitals metrics, compared to 12% of non AMP domains passing the same criteria. AMP has always been focused on optimizing criteria like the ones measured by Core Web Vitals, so outcomes like this are working as intended, not mere […] Read more

New toys for the AMP Playground

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Editor’s Note: the following guest post was written by Robin Van Opstal and Matthias Rohmer, developers at Jung von Matt The AMP Playground allows you to quickly draft out ideas for all sorts of AMP products, no matter if it’s a website, a story, an ad or an email – and good news: in the […] Read more

Introducing the Eleventy AMP Plugin

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I’m happy to introduce the new AMP Plugin for Eleventy. Eleventy is a static site generator offering a simple way to manage your templates and build your site. It works great together with AMP if you want to make your static site more interactive or need to embed third-party content. With the new AMP Eleventy […] Read more

The value of amp-list initialization from state

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The amp-list component recently added support for rendering AMP state on page load. This can deliver a better user experience while simplifying assembly of AMP pages for some use cases. Example use case: Search Results Consider a search results page after the user performs a search. Search results frequently have buttons (or similar) to change […] Read more

Contributions to Web Platform Interoperability (First Half of 2020)

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Web developers continue to face challenges with web interoperability issues and a lack of implementation of important features. As an open-source project, the AMP Project  can help represent developers and aid in addressing these challenges.  In the last few years, we have partnered with Igalia to collaborate on helping advance predictability and interoperability among browsers.  […] Read more

How to correctly measure the success of your AMP pages

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Editor’s note: the following guest post was written by Swetha Gopalakrishnan, Web Ecosystem Consultant, Google Avneet Singh, Technical Account Manager, Google Introduction Measuring the success of AMP pages is crucial for any business. As a developer or an AdOps person in a publishing company, you might be wondering how to measure the quality of your […] Read more

AMP as a Service: 2020 Roadmap

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This blog is part of a series that we are starting to share AMP’s roadmap with the wider web community. We first unveiled our vision of AMP as a Service on a spring morning in Tokyo at AMP Conf 2019, our flagship conference. We talked about how engineering teams can accelerate their workflow by using […] Read more

AMP Camp: Cross-origin user state in AMP

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tl;dr: This article will teach you how to track user actions between your domain and AMP Caches. Welcome to the latest in our series of posts about AMP Camp, our demo that shows how to create an interactive site with AMP! In this series, we’ll discuss the techniques and tools we used in creating it, […] Read more