Category: Uncategorized

What did we do? We made The Shadow Reader faster again! We created The Shadow Reader (https://amp.cards) to demonstrate how AMP pages can be used within a Progressive Web App (PWA) (read our announcement post for more context). The site folds real articles from The Guardian into an immersive news reader experience. It’s a demo, but […] Read more

As AMP turns three, we can’t help but look back with nostalgia on how far along we’ve come along in our mission – Build the best open web technology that lets publishers create fast and secure pages without compromising on user-experience. That is why we built the analytics infrastructure in AMP that allows for “collect […] Read more

Posted by Chad Edmonds, Director of Product Marketing, AddThis  AddThis has been excited to work with the AMP project over the past year, to ensure the web is fast and user-friendly for everyone. As AMP turns 3 years old this month, we’re celebrating the project’s progress with a recent case study showing increased shares and […] Read more

Not long ago the mobile web was sluggish, clunky and at risk of being closed off by apps. Many publishers were concerned how this would affect their future and the promise of the open web. News publishers approached us at Google to help ensure their content was easy to distribute and read across the web. […] Read more

A new, open governance model for AMP In a separate blog post, we discussed our intent to move to a new governance model for the AMP Project. AMP Linker For browsers that restrict third-party cookie access, AMP Linker is a new way to keep user sessions in sync. See our announcement blog post for details […] Read more

We held the first ever AMP Contributor Summit late last month, bringing together more than 80 developers from the open source community to meet each other face-to-face, talk about the latest developments in AMP and discuss where AMP should head into the future. The summit kicked off with a New Contributor Day for people who […] Read more

In 2016, Australian car insurance comparison service Greenslips.com.au, embarked on a website redesign. After looking at possible web frameworks to meet their needs, they chose to rebuild their website with AMP. This allowed their developer team to maintain a single code base which ensured great and fast experiences on both desktop and mobile. Since launching […] Read more

Update: the AMP Validator now supports server-side-rendered AMP. We’ve just published a new guide on ampproject.org: “Optimizing your hosted AMP pages” explaining how you can optimize AMP documents so that they load even faster. You may be thinking: wait – isn’t AMP supposed to be fast out-of-the-box? And you would be right: the AMP runtime […] Read more

Editor’s note: The following was originally posted on Setka’s blog. Setka has integrated its WordPress plugin with the AMP WP plugin Technology company Setka creates products that help publishers and brands easily make beautiful and engaging content. Setka is a WordPress VIP Technical partner. One of those products, Setka Editor, is a WYSIWYG editor that allows […] Read more

Editor’s note: The following was originally posted on Medium by Vamsee Jasti, AMP Product Manager at Google. This post is part of a larger AMP monetization series. I’m endlessly fascinated that an advertiser would pay for an ad impression that a user never saw. Yet, that’s how most default ad contracts are written. Many brands are changing how they negotiate […] Read more