Category: Websites

Editor’s Note: the following guest post was written by Swetha Gopalakrishnan and Rich Hall, Web Ecosystem Consultants, Google This post is the second of a three part series addressing best practices around implementing AMP: How to measure the success of your AMP pages AMP implementation best practices and common pitfalls (this article) AMP monetization best […] Read more

The AMP Project is excited to release a new open source C++ AMP validator. AMP developers and platforms that link to AMP pages can now perform AMP validation in C++, which may provide a more seamless integration with their workflows, depending on the development languages they use. What is an AMP validator? A key strength […] Read more

AMP Packager is a tool to improve AMP URLs by serving AMP using Signed Exchanges. Since its launch in 2018, we’ve seen a number of websites using the tool to deploy Signed Exchanges. As part of our investment in ensuring publishers are making the best AMP content possible, we are continuously making improvements to increase […] Read more

Earlier today, Google Search announced that page experience signals in ranking will roll out in May 2021. These signals put the focus on key user experience elements that all site developers should work to optimize.  AMP was created to enable development of user-first sites and is a cost-effective and simple solution for publishers to create […] Read more

Read our new five part guide on amp.dev to learn how to build custom and delightful interactive AMP experiences We’ve just launched a new guide on amp.dev that teaches all about building interactive experiences. We know that building interactive experiences with AMP may not feel traditional and that’s because it isn’t! Interactivity in AMP is […] Read more

Earlier today at AMP Fest we shared that 60% of AMP domains pass* the Core Web Vitals metrics, compared to 12% of non AMP domains passing the same criteria. AMP has always been focused on optimizing criteria like the ones measured by Core Web Vitals, so outcomes like this are working as intended, not mere […] Read more

Editor’s Note: the following guest post was written by Robin Van Opstal and Matthias Rohmer, developers at Jung von Matt The AMP Playground allows you to quickly draft out ideas for all sorts of AMP products, no matter if it’s a website, a story, an ad or an email – and good news: in the […] Read more

I’m happy to introduce the new AMP Plugin for Eleventy. Eleventy is a static site generator offering a simple way to manage your templates and build your site. It works great together with AMP if you want to make your static site more interactive or need to embed third-party content. With the new AMP Eleventy […] Read more

The amp-list component recently added support for rendering AMP state on page load. This can deliver a better user experience while simplifying assembly of AMP pages for some use cases. Example use case: Search Results Consider a search results page after the user performs a search. Search results frequently have buttons (or similar) to change […] Read more

Web developers continue to face challenges with web interoperability issues and a lack of implementation of important features. As an open-source project, the AMP Project  can help represent developers and aid in addressing these challenges.  In the last few years, we have partnered with Igalia to collaborate on helping advance predictability and interoperability among browsers.  […] Read more