AMP

Making Your Wait a Little More Great: New Loading Indicators in AMP

Websites

This post is from the AMP Design Team. We’re product designers and researchers responsible for making sure AMP’s components and overall experience are usable, accessible, and elegant. You can find us hanging out with the UI and Accessibility Working Group on GitHub or in the Contributor Slack. One of the biggest ways that AMP improves […] Read more

amp-script: AMP ❤️ JS

Websites

Earlier this year at AMP Conf, we introduced the developer preview of <amp-script>. Now we are announcing the general availability of <amp-script>. It’s an AMP component that runs your own JavaScript in a separate Worker thread. This lets you to add custom JavaScript to your AMP page while still retaining its lightning-fast speed! <amp-script> lets […] Read more

Announcing AMP Toolbox 1.0

Developer Experience, Websites

AMP Toolbox has been around for a while now, but I thought it’s a good idea to make a proper introduction now that we’ve reached the 1.0 milestone. In short, AMP Toolbox is a collection of command line tools and JS APIs to make it easier to successfully publish AMP pages. Each tool can be […] Read more

Learn web development with AMP!

Developer Experience, Websites

We’re excited to announce the release of our new courses that teach AMP. Appropriately, they’re called Web Development with AMP! We think AMP is an excellent starting point for aspiring web developers. After all, AMP lets you create interactive websites without having to use JavaScript. If you know a bit of HTML and CSS, but […] Read more

Debunking Common AMP Myths

Ecommerce, Websites

AMP is a great and easy way to build very fast sites. Since its launch in 2015, AMP has grown to power billions of pages across the web from tens of millions of domains. We’ve seen many examples of businesses in both the publishing and e-commerce spaces see success with implementing AMP on their websites. […] Read more

AMPproject.org moves to amp.dev!

Websites

It’s been over 2 years since the current version of ampproject.org launched, just before the very first AMP Conf in early 2017. Since then the AMP Project has grown a lot and launched entirely new applications of AMP on the web like emails and stories. Additionally AMP resources were scattered across multiple websites like ampbyexample.com […] Read more

Jung von Matt’s road to the world’s fastest* automotive content marketing website

Websites

Posted by Thomas Feldhaus, Managing Director, Jung von Matt/NEXT ALSTER Read more about BMW.com in the AMP case study on AMPproject.org or on Jung von Matt’s page here. “What a nice challenge!” That’s what we thought when we won the job to relaunch the digital home of BMW, BMW.com, and to excite users by transforming the […] Read more