Video improvements We have all experienced a situation where we want to watch a video and the related notes simultaneously. Good examples are a video of a recipe along with the instructions, or a video along with its transcript. The dock attribute on <amp-video> now supports minimizing the video to the corner of the viewport […] Read more
Using AMP to make display ads safer, faster and better for users
Editor’s note: The following post was originally published on the Google Ads Blog by Vamsee Jasti, AMP Product Manager at Google. The performance benefits and security guarantees offered by AMPHTML ads, which are display ads created using the AMP framework, translate to better advertiser ROI, publisher revenue and overall better user experience. Because of this, Google has expanded serving AMPHTML […] Read more
Volkswagen and EL PAÍS increase conversions by 76% with the first end-to-end AMP campaign
Volkswagen, one of the world’s largest automotive companies, sought to improve the user experience of potential customers for their 2019 Tiguan TDI 150 R Line. Given their business goals and desire to test the state-of-the-art in speed and performance, they decided to test AMP technology for both their landing page, and the ad creatives that […] Read more
AMP Conf 2019 が東京で開催されます
この記事は AMP プロジェクト マーケティング リード、Matt Ludwig による Accelerated Mobile Pages Project の記事 “Announcing AMP Conf 2019: Tokyo” を元に翻訳・加筆したものです。詳しくは元記事をご覧ください。 昨年 2 月アムステルダムにて AMP というオープンソースプロジェクトの最新情報や学びを共有すべく AMP Conf 2018 が開催され、400 名もの方々が集まりました。この AMP というフレームワークはそれ以降も進化のスピードを止めることはなく、新たなガバナンスモデルを導入し、多くのパブリッシャーや E コマースのウェブサイトに採用され続けています。その中でも注目すべきははアジア・パシフィックでの普及です。たとえば最近の事例では、インドのパブリッシャーである Times of India やオーストラリアの自動車保険の Greenslips.co.au そして日本の CMS の EC-CUBE など、この地域での盛り上がりには目を見張るものがあります。 このような盛り上がりを受けて、2019 年の AMP Conf は 4 月 17 日、18 日に東京で開催することが決定されました。AMP のコアデベロッパーやコントリビューター、AMP を利用してサイト制作をしているエンジニアやデザイナー、そして新たなガバナンスモデルを形成しているコミッティーのメンバーと一緒に、AMP の最新情報や事例を見ていきましょう。コアな AMPHTML のトピックだけでなく、AMP stories、AMP for email、AMPHTML ads […] Read more
A year of open source funding
Happy new year!!! One year ago we announced our New Year’s resolution to help the open-source ecosystem become a little bit more sustainable. This is our one year funding report. For 2019 we intend to continue on our path with significantly increased investment. We believe it is increasingly clear that relying on people’s volunteered free […] Read more
Announcing AMP Conf 2019: Tokyo
Last year 400 of us gathered in AMPsterdam to share the latest AMP news, and learn from the hundreds of developers engaged with the open source project. The framework has continued to evolve since our time in the Netherlands, including a new governance model and many new publishers and e-commerce websites building with AMP. In […] Read more
LaterPay, Lessons Learned
Posted by Cosmin-Gabriel Ene, CEO, LaterPay At LaterPay, our mission is to turn casual users into paying customers for digital content or services such as journalism, videos, and software. Our technology enables payments and micropayments without upfront registration and payment, facilitating the “use now, pay later” approach. This allows users to consume paid content and […] Read more
Why AddThis chose to integrate with AMP
Posted by Mike Brooks, Product Lead, AddThis Over the past year we’ve been extremely excited to share that AddThis released Share Buttons available as an AMP component. Our team has been tracking the AMP project since its announcement in 2016. As the web becomes increasingly mobile, it’s important for publishers to transform into this mobile era. […] Read more
Ads on AMP pages became safer and more user-friendly in 2018
In the past year, the AMP team took advantage of the latest browser features to keep users safe & deliver a jank-free browsing experience. Because AMP powers billions of ads and pages on the web, these updates required no work from content creators or ad networks, making all AMP pages safer and faster for all […] Read more
The Official AMP Plugin for WordPress
Posted by Alberto Medina, AMP and WordPress Developer Advocate, Google Enabling a first-class AMP experience on WordPress is one of the ways the AMP Project aims to bring a user-first experience to websites and content on the web. There has been a lot of work over the last year to improve the quality of the […] Read more