AMP

Contributing to WebKit for a more predictable web platform

Uncategorized

Over the past two years, the AMP Project has been working with Igalia to identify bugs and missing features within iOS WebKit and then fix them. We create repro cases, write web platform tests, perform debugging and analysis, and, of course, write patches to actually fix things. We think this is particular rewarding work, because […] Read more

Use AMPHTML ads for better ad performance, page usability and user safety

Uncategorized

This is part of a larger AMP monetization series on Medium that includes the below topics: Ensure Ad Density is equal on AMP & non-AMP pages Optimize your AMP pages for high ad viewability or views Take advantage of more ad competition with multi-size ads & fluid Better than header bidding → AMP RTC Take […] Read more

AMP Project’s new governance model now in effect

Governance

In September I announced a proposal for a new governance model for AMP that more explicitly gives a voice to all constituents of the community.  Since that announcement we have worked with the community to improve the proposal through a wide variety of channels including comments on the proposal pull request on GitHub, issues in […] Read more

Progressively AMPlify EC-CUBE

Uncategorized

EC-CUBE, one of the largest open source ecommerce CMSes in Japan, has released a beta plugin to use AMP for their ecommerce stores. The plugin was built by EC-CUBE’s well known partner SUNDAY SYSTEMS, Inc. in collaboration with Mobile Solutions Consultants from Google, in just one month 😲. For websites who use EC-CUBE, you can […] Read more

Launching Ad Monetization for Web Stories

Uncategorized

We’ve seen steady growth over the past year in AMP Stories and we are delighted to see the various ways content creators have taken advantage of the rich, immersive canvas for storytelling. We’ve been testing this with a handful for pilot partners and today, we are excited to give all content creators an opportunity to […] Read more

Developer Preview of better AMP URLs in Google Search

Cache

AMP users and publishers have told us that they prefer that the original domain names be used anywhere their AMP pages are displayed. Earlier this year, we demonstrated a technology named Signed HTTP Exchanges that supports transforming cached AMP URLs on any AMP Cache. Google Chrome has since started an origin trial for Signed Exchanges in Chrome 71. Today Google Search […] Read more

So your AMP test doesn’t perform — now what?

Uncategorized

Editor’s note: The following was posted on Medium by Martin Schierle, Mobile Solutions Consultant at Google.  Accelerated Mobile Pages (AMP) are a great and easy way to build very fast pages, and as we know speed is key — for every second delay in mobile page load, conversions can fall by up to 20%. So obviously the first thing people […] Read more

Streaming in the Shadow Reader

Uncategorized

What did we do? We made The Shadow Reader faster again! We created The Shadow Reader (https://amp.cards) to demonstrate how AMP pages can be used within a Progressive Web App (PWA) (read our announcement post for more context). The site folds real articles from The Guardian into an immersive news reader experience. It’s a demo, but […] Read more

The latest from AMP Analytics providers

Uncategorized

As AMP turns three, we can’t help but look back with nostalgia on how far along we’ve come along in our mission – Build the best open web technology that lets publishers create fast and secure pages without compromising on user-experience. That is why we built the analytics infrastructure in AMP that allows for “collect […] Read more

Web Stories learnings and best practices

Stories

Since we announced the developer preview of Web Stories formerly known as AMP Stories, we’ve been focused on ensuring the format is an easy and compelling way for publishers to create visual content on the web. It’s been exciting to see the experimentation and direction that some early testers have taken with the product. Naturally […] Read more