We’re back with another post to highlight the most notable changes to AMP in the past few months. amp-date-picker experimental beta Our new date picker is now available for experimenting with. To get started, make sure that you enable the Dev Channel and run the following command in the devtools console: AMP.toggleExperiment(‘amp-date-picker’) Full details for […] Read more

The AMP Project community is global–with over 400 developers from around the world contributing to AMP–yet the design reviews have thus far been held at a time that was generally convenient only for people in the Americas.  We’ve heard the feedback from members of the global AMP community and we are happy to announce that […] Read more

Over the past two years, the Accelerated Mobile Pages (AMP) Project has helped users have a fast and seamless experience on the web. In the weeks leading up to AMP Conf, we wanted to share four new AMP case studies to highlight how AMP implementation has unlocked further potential and has provided businesses the opportunity […] Read more

Editor’s note: The following was posted on Medium by Konstantin Sokhan, Design Director & David Tapp, Client Partner, MetaLab. Checkout all the AMP templates on ampstart.com. TL;DR — We Journeyed Into the World of AMP and Learned Some Stuff We teamed up with Google to focus on The AMP Project and received a dream brief: create anything your heart desires, so long […] Read more

Editor’s note: The following was posted on Medium by Martin Schierle, Mobile Solutions Consultant, Google. TL;DR: Whenever performance testing AMP, keep in mind that a test from origin will include potentially suboptimal server settings like bad cache headers or missing image optimizations. Also the biggest speed gain (near instant load through prerendering) will not be reflected in […] Read more

TL;DR: We are making changes to how AMP works in platforms such as Google Search that will enable linked pages to appear under publishers’ URLs instead of the google.com/amp URL space while maintaining the performance and privacy benefits of AMP Cache serving. When we first launched AMP in Google Search we made a big trade-off: […] Read more

Happy New Year everyone! We on the AMP team have a New Year’s resolution that we hope will be widely shared through the industry: We want to ensure the open source projects we depend on can be maintained in a way that is sustainable for their respective core teams. As an open source project itself, […] Read more

Editor’s note: This post is authored by Ben Ward, Product Manager for AMP & Publisher Platform, Twitter. Read more about their support for AMP article analytics here. Twitter sits at the heart of news, with millions of people using the service to stay updated about what’s happening in the world, right as it happens. An essential […] Read more

Speed equals revenue on the web, especially mobile. In fact, studies have shown even 100ms delays in page load time correlate with lower conversion rates. To better understand the impact AMP can provide for mobile sites on speed and revenue, Google commissioned Forrester Consulting, a leading global research and advisory firm, to conduct a Total Economic Impact™ […] Read more

The following was posted on LaterPay’s Blog by Cosmin Ene, CEO, LaterPay. A majority of mobile users will not wait longer than 3 seconds for a page to load before moving on, creating a marked decline in revenue for sites that load slowly. It’s this desire for speed and convenience on both the user and publisher’s part that spurred […] Read more