Last year over 300 developers came together to learn and share about the latest in AMP at AMP Conf in NYC. Since then we’ve had many new developments and uses of AMP emerge, from e-commerce functionality, to building canonically with AMP, to using AMP pages within a Progressive Web App. To share all the latest […] Read more
AMP: Two years of user-first webpages
It’s hard to believe it’s been two years since publishers and platforms came together to launch the open source Accelerated Mobile Pages (AMP) Project. Speed and user experience remain more important than ever across the web, with 53% of mobile site visits abandoned for pages taking longer than 3 seconds to load. In two years […] Read more
Start fast with new AMP Start templates
Two of the core pillars of the Accelerated Mobile Pages (AMP) Project are speed and a great user experience on the web. That said, the AMP Project also cares about making the process of building webpages faster and easier. That’s why we created AMP Start, a library of fully-featured templates and common page elements built […] Read more
The Argument for AMP: Lessons from 10 Case Studies
Editor’s note: The following is an excerpt from an independent study done by Stone Temple, a digital marketing agency, posted with their permission. Read the full study here. We conducted interviews of more than 10 companies that have invested heavily in AMP, to see if we could learn how hard it was to implement, the […] Read more
New in AMP: Position observers, fluid ads and improved analytics for video & beyond
We’re trying out something new in the place of our regular AMP Roadmap updates. This new “New in AMP” format focuses on actionable updates. We’re also continuing to update the AMP Roadmap to reflect progress, and we will keep a section in this post dedicated to talking about where we’re heading next. But now, on […] Read more
Introducing the AMP Roadshow: Bringing the AMP team to you
TL;DR: The AMP team is traveling around the world to bring the AMP Roadshow, a free one-day developer conference, to you. Register for a city near you. We’ve been hard at work these last few months at improving AMP’s web components and making AMP work for even more use-cases like e-commerce, and we’ve launched numerous […] Read more
The Why and How of Accelerated Mobile Pages at Condé Nast
Editor’s note: We found this awesome post on the Condé Nast Technology blog. Send feedback to @oscrperez and for more information about Condé Nast Technology, follow @CondeNastTech. Written by Oscar Perez, Condé Nast What is the Google led AMP Project? Accelerated Mobile Pages are a set of performance focused restrictions and limitations on HTML, CSS, and […] Read more
Faster AMP ad landing page support from AdWords
Today, AdWords announced support for AMP page delivery from the Google AMP Cache. As a result, advertisers who use AMP pages as ad landing pages in Adwords can expect those landing pages to load near-instantly. This launch, along with all the other recently launched features in AMP like forms, dynamic content and robust analytics support, makes […] Read more
E-commerce at the speed of AMP
Early results for e-commerce companies that are investing in Accelerated Mobile Pages (AMP) are showing that the format is paying off in terms of conversions, speed, bounce rates and mobile acquisition costs. Brazil-based Fastcommerce’s clients are seeing a 15% lift in conversions on mobile as compared to non-AMP pages across their 2M AMP pages WompMobile […] Read more
Even Faster Loading Ads in AMP
As we’ve talked about before, we can’t improve the web for all if we don’t address how ads behave on web pages. At Google I/O earlier this year, we hosted a session on ads in AMP where we talked about the journey needed to get from supporting basic functionality of ads on AMP pages to […] Read more