[9/1/2016 Update: has been promoted from “experimental” to “stable”, and can now be used in production pages. Check it out, try it out and give us feedback!] More and more publishers are leveraging the power of live blogs to connect readers to breaking news as it unfolds. Today we are inviting you to try out […] Read more

Earlier today, Daniel An and Pat Meenan from Google shared the results of a recent research project focused on uncovering what influences the bounce and conversion rates for e-commerce sites. Using a machine learning model developed in collaboration with SOASTA, Daniel and Pat identified that the speed and performance of a website can significantly influence […] Read more

This is the story about how AMP came to build a user-experience-first ecosystem for advertising on the web. A significant part of my job working on the AMP Project has been to engage in discussions on Twitter and in our GitHub issues around what AMP is, what it should be and whether it is doing […] Read more

Speed matters – and not just when you are chasing a rare Pokémon in the wild. Research has shown that 40% of users abandon a site that takes more than 3 seconds to load. We launched AMP to make the experience of loading screens obsolete. And users are already noticing. Today, The Washington Post is […] Read more

Editor’s note: Developers in verticals such as e-commerce have started embracing AMP to bring a faster experience to their users, and we’re excited to highlight their efforts. The following was originally posted on the eBay Tech Blog by Senthil Padmanabhan, Principal Engineer & Frontend Lead at eBay. Below you can read about how Senthil’s team started […] Read more

As we bid adieu to Q2, we made some updates on the AMP Roadmap to make sure the status of projects listed there reflects where these efforts stand today. Here is a summary across the focus areas: Format In the past three months we launched elements like <amp-sidebar>, <amp-accordion>, and <amp-social-share> to bring some highly requested […] Read more

Google Play Newsstand is focused on providing a high-value and easy-to-use platform for thousands of news and magazine publishers to reach new audiences in a world where the smartphone is the main computing device for more and more people. One of the reasons for the success of the product has been the ability to help […] Read more

Following up on the release of our AMP Validator Chrome Extension, today we’re releasing another way to validate your AMP pages: validator.ampproject.org provides a simple web UI for the AMP Validator. You can provide a URL to load the AMP HTML source code from, or copy/paste your source code, and the editor displays validation messages […] Read more

AMP’s validation framework is an essential ingredient to ensuring your pages are truly as fast as AMP can make them. Because of this, keeping an eye on the validation status as you develop and deploy AMP pages is a must for any AMP developer. The AMP library provides a built-in validator, but perhaps your fingers […] Read more

When the AMP team set out to help make mobile experiences great for everybody, the objective wasn’t just to improve a user’s engagement with content. We knew the experience people had with ads was equally important to help publishers fund the great content we all love to read. The AMP team laid out four core […] Read more