There are a lot of bad ads on the web today — ads that are slow, janky and don’t necessarily deliver great user experiences when they include annoying pop-ups or cause content to reflow on your screen. The net result: users install ad blockers, making it difficult for publishers to fund the content they’re creating, […] Read more
Month: January 2017
Speeding up news apps with AMP
Shz.de is one of the top news publishers in Schleswig-Holstein, Germany’s most northern state. Each month around 1.5 million unique users access our content to stay up to date on local news. In 2011 we saw an increasing number of our readers viewing content on their mobile phones, so we produced a mobile app, which […] Read more
Amp up for AMP Conf 2017
I can’t believe it’s already been over a year since we started our quest for faster, friendlier web pages. Now that we’re out of the honeymoon phase, the AMP team is taking a hard look at where we are today, what’s to come, and the direction of the AMP ecosystem. It’s easy to blaze ahead […] Read more
Why AMP Caches exist
The following was posted on Medium by Paul Bakaus, AMP Developer Advocate, Google. Caches are a fundamental piece of the Accelerated Mobile Pages (AMP) Project, yet one of the most misunderstood components. Every day, developers ask us why they can’t just get their AMP pages onto some AMP surfaces (e.g. Google) without linking through the […] Read more
Introducing Accelerated Mobile Links: Making the Mobile Web App-Quick
The following was posted on Cloudflare’s blog by Matthew Prince, CEO, Cloudflare. In 2017, we’ve predicted that more than half of the traffic to Cloudflare’s network will come from mobile devices. Even if they are formatted to be displayed on a small screen, the mobile web is built on traditional web protocols and technologies that […] Read more
Google AMP Cache, Optimizations for Slow Networks, and the Need for Speed
The following was posted on the Google Developers Blog by Huibao Lin and Eyal Peled, Software Engineers, Google. Editor’s Note: This blog post was amended to remove the term “AMP Lite”. This was a code name for a project to make AMP better for slow networks but many readers interpreted this as a separate version […] Read more
AMP Roadmap Update for End-Q4 2016
With the arrival of 2017, it’s time to review some launches from Q4 and projects started over the past few months that will continue into the new year. We’ve updated the AMP Roadmap to provide a more detailed reflection of what’s summarized below. Launches in Q4 This quarter we’ve seen AMP format capabilities enhanced with support […] Read more