AMP

Fetching and rendering made easy with the new amp-render

Websites

Today, we are excited to introduce a brand new component for AMP:  <amp-render>! <amp-render> makes fetching and rendering data simple. First, it fetches data from either a URL, a state variable, or <amp-script> – your choice. Then, it applies this data to a mustache template you specify, showing the result on your webpage. How does […] Read more

Preserving user privacy with granular consent in AMP

Websites

Preserving user privacy is of vital importance to AMP. Thus, we strive to create tools to help site owners do the same. Today, we’re pleased to announce that AMP pages now support granular consent! Website consent lets users specify how their data can be collected and shared. Such consent comes in two main forms. Global […] Read more

Contributions to Web Platform Interoperability (Second Half of 2020)

Web Standards

Editor’s Note: the following guest post was written by Hanna Zarour, Project Manager at Igalia The AMP Project is humbled to help represent developers in their challenges with web interoperability and lack of important feature implementation. Over the last few years, we have collaborated with Igalia to advance interoperability and predictability among browsers. Standards and […] Read more

Correlation between Core Web Vitals and AMP

Websites

Editor’s Note: the excerpts below come from a post that was originally published by Sixing Chen, Data Scientist at Google, on the HTTP Archive Blog. They have been reproduced below with permission from the author to share with the broader AMP community. Please see the original blog post for more details. Introduction A recent analysis […] Read more

AMP implementation best practices and common pitfalls

Websites

Editor’s Note: the following guest post was written by Swetha Gopalakrishnan and Rich Hall, Web Ecosystem Consultants, Google This post is the second of a three part series addressing best practices around implementing AMP: How to measure the success of your AMP pages AMP implementation best practices and common pitfalls (this article) AMP monetization best […] Read more

Why We Chose Newspack + Native AMP for Cowgirl Magazine

WordPress

Editor’s Note: the following guest post was written by Jaroslav Polakovic, Senior Engineer, Architect at XWP, and originally appeared on the XWP Blog When we first began working with Cowgirl Magazine, they already had a pretty fast site thanks to their full AMP compatibility. They were, however, using a proprietary AMP plugin. Because of this, […] Read more

Releasing a new C++ AMP Validator

Websites

The AMP Project is excited to release a new open source C++ AMP validator. AMP developers and platforms that link to AMP pages can now perform AMP validation in C++, which may provide a more seamless integration with their workflows, depending on the development languages they use. What is an AMP validator? A key strength […] Read more

Google launches programmatic ads for Web Stories

Stories

Publishers and creators of all sizes are increasingly adopting Web Stories to create compelling, narrative experiences for users. A key ask from partners has been easy and effective monetization for the growing content format. Until now, the primary ways publishers have monetized their Web Stories has been direct sold ads and affiliate links. Google is […] Read more

AMP Packager is now available on Google Cloud Marketplace

Websites

AMP Packager is a tool to improve AMP URLs by serving AMP using Signed Exchanges. Since its launch in 2018, we’ve seen a number of websites using the tool to deploy Signed Exchanges. As part of our investment in ensuring publishers are making the best AMP content possible, we are continuously making improvements to increase […] Read more

No code required: Build a fast, world-class WordPress site

WordPress

Editor’s Note: the following guest post was written by Dan Walmsley, Lead Architect for Jetpack, and originally appeared on the Jetpack blog. We spend more of our lives online than ever before. Whether you are building a business or expressing your creative side, you need a website that is fast, beautiful, and able to gracefully […] Read more