AMP

What’s in an AMP URL?

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The following was posted on the Google Developers Blog by Alex Fischer, Software Engineer, Google Search. TL;DR: Today, we’re adding a feature to the AMP integration in Google Search that allows users to access, copy, and share the canonical URL of an AMP document. But before diving deeper into the news, let’s take a step […] Read more

New default placeholders for ads in AMP

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We want to share a somewhat small but visually impactful feature that we are planning to launch on AMP. Content loads incredibly fast on AMP pages, but traditional ads often load relatively slowly. This leaves blank areas on publisher pages, which is a poor reading experience for the user as it can feel like the […] Read more

Ads on the web will get better with AMP. Here’s how.

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There are a lot of bad ads on the web today — ads that are slow, janky and don’t necessarily deliver great user experiences when they include annoying pop-ups or cause content to reflow on your screen. The net result: users install ad blockers, making it difficult for publishers to fund the content they’re creating, […] Read more

Speeding up news apps with AMP

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Shz.de is one of the top news publishers in Schleswig-Holstein, Germany’s most northern state. Each month around 1.5 million unique users access our content to stay up to date on local news. In 2011 we saw an increasing number of our readers viewing content on their mobile phones, so we produced a mobile app, which […] Read more

Amp up for AMP Conf 2017

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I can’t believe it’s already been over a year since we started our quest for faster, friendlier web pages. Now that we’re out of the honeymoon phase, the AMP team is taking a hard look at where we are today, what’s to come, and the direction of the AMP ecosystem. It’s easy to blaze ahead […] Read more

Why AMP Caches exist

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The following was posted on Medium by Paul Bakaus, AMP Developer Advocate, Google. Caches are a fundamental piece of the Accelerated Mobile Pages (AMP) Project, yet one of the most misunderstood components. Every day, developers ask us why they can’t just get their AMP pages onto some AMP surfaces (e.g. Google) without linking through the […] Read more

Introducing Accelerated Mobile Links: Making the Mobile Web App-Quick

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The following was posted on Cloudflare’s blog by Matthew Prince, CEO, Cloudflare. In 2017, we’ve predicted that more than half of the traffic to Cloudflare’s network will come from mobile devices. Even if they are formatted to be displayed on a small screen, the mobile web is built on traditional web protocols and technologies that […] Read more

Google AMP Cache, Optimizations for Slow Networks, and the Need for Speed

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The following was posted on the Google Developers Blog by Huibao Lin and Eyal Peled, Software Engineers, Google. Editor’s Note: This blog post was amended to remove the term “AMP Lite”. This was a code name for a project to make AMP better for slow networks but many readers interpreted this as a separate version […] Read more

AMP Roadmap Update for End-Q4 2016

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With the arrival of 2017, it’s time to review some launches from Q4 and projects started over the past few months that will continue into the new year. We’ve updated the AMP Roadmap to provide a more detailed reflection of what’s summarized below. Launches in Q4 This quarter we’ve seen AMP format capabilities enhanced with support […] Read more

AMP Cache Updates

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The following was originally posted on the Google Developers Blog by John Coiner, Software Engineer, Google. Today we are announcing a change to the domain scheme of the Google AMP Cache. Beginning soon, the Google AMP Cache will serve each site from its own subdomain of https://cdn.ampproject.org. This change will allow content served from the […] Read more