Editor’s note: The following was originally posted on Reddit’s Blog by u/illymc, Product Manager, Channels. Read below to learn how Reddit is using AMP. Reddit is creating web pages that load almost instantly by leveraging Accelerated Mobile Pages (AMP for short). Slow to load pages are the primary reason that 39% of mobile users are unhappywith their web browsing experience. Creating […] Read more

Editor’s note: The following was originally posted on Reddit’s blog by u/arbeitrary, Senior Software Engineer. Read below to learn how Reddit is using React to enable AMP. At Reddit, we recently built alternate versions of some comments pages that use Accelerated Mobile Pages (AMP) technology — a technology designed by Google and others in the open source world to […] Read more

Editor’s note: The following was originally posted on Google’s Inside Search Blog by David Besbris, VP Google Search. Read below to learn how Google Search is using AMP on Search results Along with many others in the open source Accelerated Mobile Pages Project, we’ve been working to make the mobile web experience faster. In February, we launched […] Read more

The AMP project was founded on the belief that for the mobile web to be better, it needs to be faster. “The Need for Mobile Speed”, a new research study released today by Google, quantifies the real impact of mobile speed on user engagement and revenue. Based on an analysis of 10,000+ mobile web domains, […] Read more

At the end of July we announced the beta launch of <amp-live-list>, a component that updates page content dynamically without additional navigation or reload. For the core use-case of live blogs, this helps publishers connect readers to breaking news as it unfolds. Today, we’re pleased to announce that we’ve graduated <amp-live-list> out of beta. Developers […] Read more

Whether you’re running an online news, travel, or e-commerce site, you’ve likely invested time in reviewing your site’s design and user journeys to make your experiences more useful to your users. Often this means running A/B-style experiments to learn which enhancements work best. To enable this in AMP, we’ve launched <amp-experiment>, a new AMP component that […] Read more

When the AMP Project first launched, the initial use cases and feature development focused on building AMP to support news and blog content. However, the AMP Project’s ambition has always been making the consumption of any type of mobile content vastly better and faster than we had seen before. Ideally, the format should allow anyone […] Read more

We’ve just published updates to the AMP Roadmap — please check them out! Here is a summary across the focus areas: Format A few weeks ago, we announced the beta for <amp-live-list> and development work is complete. This feature will be vital for publishers looking to launch liveblog experiences using AMP. We anticipate upgrading the […] Read more

Page load time is one of the strongest reasons of page bounce. The average U.S. retail mobile site loaded in 6.9 seconds in July 2016, and according to the most recent data, 40% of consumers will leave a page that takes longer than three seconds to load [source].  This means that if you’re navigating users […] Read more

Editor’s note: The following was originally posted on the Google Webmaster Blog  by Nick Zukoski, Software Engineer.  It’s 2016 and it’s hard to believe that browsing the web on a mobile phone can still feel so slow with users abandoning sites that just don’t load quickly. To us — and many in the industry — it was […] Read more