Category: Websites

Editor’s note: the following guest post was written by Swetha Gopalakrishnan, Web Ecosystem Consultant, Google Avneet Singh, Technical Account Manager, Google Introduction Measuring the success of AMP pages is crucial for any business. As a developer or an AdOps person in a publishing company, you might be wondering how to measure the quality of your […] Read more

This blog is part of a series that we are starting to share AMP’s roadmap with the wider web community. We first unveiled our vision of AMP as a Service on a spring morning in Tokyo at AMP Conf 2019, our flagship conference. We talked about how engineering teams can accelerate their workflow by using […] Read more

tl;dr: This article will teach you how to track user actions between your domain and AMP Caches. Welcome to the latest in our series of posts about AMP Camp, our demo that shows how to create an interactive site with AMP! In this series, we’ll discuss the techniques and tools we used in creating it, […] Read more

Overview Welcome to the latest in our series of posts about AMP Camp, our demo that shows how to create an interactive site with AMP! In this series, we’ll discuss the techniques and tools we used in creating it, as well as best practices we developed. If you’re interested in creating an interactive site with […] Read more

A key part of AMP’s mission is ensuring the “long-term success of every web publisher”.  To further that mission, we know just how important it is to help web publishers increase the reach of their content. Previously, we released <amp-next-page> as an experiment to help publishers turn an AMP page into a continuous scrolling experience […] Read more

The open web is powerful due to its ability to give everyone access to the same information. This means the Web needs to be designed to work for all people regardless of their location, hardware preferences, language, or abilities. AMP invests in this work through the UI and Accessibility Working Group with the goal to […] Read more

Stuck between keeping content secure and providing a great user experience? The debate is over! We’re introducing a new type of premium experience! Client-side content encryption is a fast and user-friendly solution to protect and serve premium content. All while providing the same level of security as server-side validation! What’s the problem? A server-side paywall […] Read more

Content jumps in web pages can be very detrimental for the user experience. As a result of them users might end up clicking the wrong elements or losing their reading position – thereby causing lower engagement rates, higher bounce rates and ultimately lost business. In this post we’ll analyze how AMP mitigates these content shifts, […] Read more

Adobe has been working to seamlessly integrate AMP support into Adobe Experience Cloud applications for its customers, from publishers to advertisers; below is a summary of some recent integrations across Adobe Experience Manager, Adobe Campaign, and Adobe Analytics. Adobe Experience Manager (AEM) To create new ways for their customers to deliver seamless, user-first mobile experiences, Adobe […] Read more

Fast, audience-first and efficient – talk about mission alignment. Marissa Halpert, a front end engineer working out of Washington, D.C., and Rick Terrill, leading the front end engineers out of Texas, couldn’t ignore the connection! Together, they led Axios’ shift to AMP-first. We invited the duo for a chat to discover how a beta test […] Read more