AMP

Create great page experiences with AMP

Websites

Earlier today, Google Search announced that page experience signals in ranking will roll out in May 2021. These signals put the focus on key user experience elements that all site developers should work to optimize.  AMP was created to enable development of user-first sites and is a cost-effective and simple solution for publishers to create […] Read more

Relive AMP Fest!

AMP Fest

Just over three weeks ago we held our first ever AMP Fest, where we gathered online as a community to share the latest and greatest in the world of AMP. From the launch of the new AMP Page Experience Guide, to exciting new client support for AMP For Email, AMP Fest was filled with amazing […] Read more

OpenJS Foundation AMA: AMP Project TSC

Governance

Editor’s note: the following post originally appeared on the OpenJS Foundation Blog The AMP Project joined the OpenJS Foundation this past summer as a Growth project, aiming to create a more “user-first” open web experience for all. In this AMA, users were able to ask questions via Twitter (#AskAMP) and live YouTube chat. This AMA followed AMP Fest, […] Read more

Personalized interactivity in AMP

Websites

Read our new five part guide on amp.dev to learn how to build custom and delightful interactive AMP experiences We’ve just launched a new guide on amp.dev that teaches all about building interactive experiences. We know that building interactive experiences with AMP may not feel traditional and that’s because it isn’t! Interactivity in AMP is […] Read more

Make sure your Signed Exchanges serving is up and healthy

Cache, Signed Exchanges

Have you already set up an amppackager server to serve your AMP pages packaged as Signed Exchanges? If so, that’s great! This means the browser displays your domain when landed from a Google Search. Any service that runs in production can run into issues, and amppackager is no exception. Below are a few examples of […] Read more

Meet AMP’s Page Experience Guide

Websites

Earlier today at AMP Fest we shared that 60% of AMP domains pass* the Core Web Vitals metrics, compared to 12% of non AMP domains passing the same criteria. AMP has always been focused on optimizing criteria like the ones measured by Core Web Vitals, so outcomes like this are working as intended, not mere […] Read more

Announcing a $10k matching campaign to support web open prioritization

Community

Web developers continue to face challenges with web interoperability issues and a lack of implementation of important features. As an open-source project, the AMP Project can help represent developers and aid in addressing these challenges.  In the last few years we have partnered with Igalia to collaborate on helping advance predictability and interoperability among browsers, and […] Read more

Google launches a new home for Web Stories on Discover

Stories

Today Google announced that it will be bringing Web Stories to Discover, part of the Google app on Android and iOS. The Stories carousel, now available in the United States, India and Brazil at the top of Discover, helps users find some of the best visual content from around the web. You can read the […] Read more

Mark Your Calendar For AMP Fest!

Events

Last year, 500 of us came together in Tokyo for AMP Conf 2019. Thousands more of you tuned in online as we shared the latest AMP news and learned from the thousands of developers engaged with the open source project. We were hoping to reassemble the AMP community in New York earlier this year, but […] Read more

Kargo and AMP Project Partner To Bring Optimized Mobile Creative To AMP

Ads

Editor’s Note: the following guest post was written by Becca Poeta, VP Marketing Communication and Global Experiences at Kargo Kargo, the leader in mobile advertising, is announcing a partnership with the AMP Project to offer media buyers access to a selection of Kargo’s mobile optimized ad product suite, including the Kargo Sidekick unit, across AMP […] Read more