AMP

AMP 2019 Decoded: Thank You for an Incredible Year

Websites

2019 was a big hit for AMP. We continued to grow our community and create excellent experiences across websites, email, stories and ads. So let’s flashback to the beginning of this year and recap all the milestones we accomplished together.  Watch the video and read below: Next.js for AMP  Building AMP pages through React server-side rendering […] Read more

Our 2019 Contributions to Web Platform Interoperability

Websites

Editor’s Note: the following post was written by Frédéric Wang, Partner at Igalia For the third year in a row, the AMP Project has worked with Igalia to address bug reports and enhancement requests from the Web community. Typical tasks include bug triaging, debugging and analysis, writing tests, landing patches, and discussions with the different […] Read more

From Static to Interactive: Adobe Campaign Brings Email to Life with AMP for Email

Email

Adobe drives innovation as one of the firsts to deliver this modern app functionality from Google. Editor’s Note: the following guest post was written by Sunil Menon and was originally featured on the Adobe Blog Email continues to play a major role both in our professional and personal lives. In fact, according to Adobe’s annual […] Read more

How The United Nations Development Programme Engages Audiences With AMP Stories And MakeStories

Stories

Editor’s Note: The following guest post was written by Pratik Ghela, Product Manager – MakeStories. Visual storytelling helps businesses and organizations engage their audiences in immersive content experiences. And putting together compelling online and mobile stories doesn’t have to be difficult. That’s why we created MakeStories, an online drag/drop building tool for AMP Stories. We […] Read more

Creating Delightful User Experiences Using AMP On Adobe Experience Manager

Websites

Editor’s Note: the following guest post was written by Matthias Rohmer, Development Director at Jung von Matt TL;DR: Jung von Matt helped BMW drive amazing user experiences using AMP on Adobe Experience Manager. It’s fairly uncommon that you are free to choose which technology to use to implement for a client’s project. Clients that have […] Read more

People Behind The Code: NDTV’s Rise To Global Heavyweight

Websites

New Delhi Television Limited (NDTV) is one the most-watched news networks in India. They were also pioneers in bringing their content online with an accessible, user-friendly design.   As smartphones became more affordable and accessible, mobile usage exploded across India in 2015. However, mobile data speeds also varied wildly from region to region. NDTVs development team […] Read more

Skimlinks’ Pioneering AMP Extension Helps Maximize Commerce Content Revenues

Websites

Editor’s Note: the following article was originally posted on Skimlinks.com by Debbie Gainsford, Senior Product Marketing Manager at Skimlinks. It’s tough to be a publisher in 2019. With advertising revenues falling, anything that can effectively and consistently monetize your content is a must, so it’s no surprise that uptake of Skimlinks’ innovative AMP extension has […] Read more

Users Prefer Tappable Stories On The Mobile Web

Stories

Tappable stories have become a major part of the way consumers engage with content — in fact, 60% of weekly mobile content users now consume tappable stories daily on social media. What are tappable stories? They are interactive experiences on mobile devices that allow users to interact with full-screen visuals like images, videos, and text. […] Read more

The AMP Contributor Summit Hits New York

Events

Last week around one hundred contributors joined us in NYC to catch up face-to-face and discuss exciting new developments in the world of AMP.  We mixed in a lot of different formats this year; pairing up expert talks with active breakout sessions. We also opened the floor up to more informal conversations, which gave the […] Read more

How Goibibo Got Started With AMP For Email – And How You Can Too

Email

Editor’s Note: the following article was originally posted on Medium by Varun Kumar, Full Stack Developer, Goibibo Email is still the preferred method of communication for marketing campaigns, transaction alerts, handling customer grievances, mass communication, etc. According to The Radicati Group Inc., the number of worldwide email users will increase to over 2.9 billion by […] Read more