AMP Advisory Committee 2020 election results

Community, Governance

In late August, we opened our call for nominations for the AMP Advisory Committee. We had several positions to fill due to end-of-term departures. We’d like to take this occasion to thank the members who are leaving for their contributions to the Advisory Committee: Ali Ghassemi, Brian Howard (interim member), Charles Vazac, David Merrell, Levi […] Read more

Google launches programmatic ads for Web Stories


Publishers and creators of all sizes are increasingly adopting Web Stories to create compelling, narrative experiences for users. A key ask from partners has been easy and effective monetization for the growing content format. Until now, the primary ways publishers have monetized their Web Stories has been direct sold ads and affiliate links. Google is […] Read more

AMP Packager is now available on Google Cloud Marketplace


AMP Packager is a tool to improve AMP URLs by serving AMP using Signed Exchanges. Since its launch in 2018, we’ve seen a number of websites using the tool to deploy Signed Exchanges. As part of our investment in ensuring publishers are making the best AMP content possible, we are continuously making improvements to increase […] Read more

No code required: Build a fast, world-class WordPress site


Editor’s Note: the following guest post was written by Dan Walmsley, Lead Architect for Jetpack, and originally appeared on the Jetpack blog. We spend more of our lives online than ever before. Whether you are building a business or expressing your creative side, you need a website that is fast, beautiful, and able to gracefully […] Read more

Create great page experiences with AMP


Earlier today, Google Search announced that page experience signals in ranking will roll out in May 2021. These signals put the focus on key user experience elements that all site developers should work to optimize.  AMP was created to enable development of user-first sites and is a cost-effective and simple solution for publishers to create […] Read more

Relive AMP Fest!

AMP Fest

Just over three weeks ago we held our first ever AMP Fest, where we gathered online as a community to share the latest and greatest in the world of AMP. From the launch of the new AMP Page Experience Guide, to exciting new client support for AMP For Email, AMP Fest was filled with amazing […] Read more

OpenJS Foundation AMA: AMP Project TSC


Editor’s note: the following post originally appeared on the OpenJS Foundation Blog The AMP Project joined the OpenJS Foundation this past summer as a Growth project, aiming to create a more “user-first” open web experience for all. In this AMA, users were able to ask questions via Twitter (#AskAMP) and live YouTube chat. This AMA followed AMP Fest, […] Read more

Personalized interactivity in AMP


Read our new five part guide on to learn how to build custom and delightful interactive AMP experiences We’ve just launched a new guide on that teaches all about building interactive experiences. We know that building interactive experiences with AMP may not feel traditional and that’s because it isn’t! Interactivity in AMP is […] Read more

Make sure your Signed Exchanges serving is up and healthy

Cache, Signed Exchanges

Have you already set up an amppackager server to serve your AMP pages packaged as Signed Exchanges? If so, that’s great! This means the browser displays your domain when landed from a Google Search. Any service that runs in production can run into issues, and amppackager is no exception. Below are a few examples of […] Read more

Meet AMP’s Page Experience Guide


Earlier today at AMP Fest we shared that 60% of AMP domains pass* the Core Web Vitals metrics, compared to 12% of non AMP domains passing the same criteria. AMP has always been focused on optimizing criteria like the ones measured by Core Web Vitals, so outcomes like this are working as intended, not mere […] Read more