AMP

Plumrocket Helps Magento Merchants Succeed with AMP

Ecommerce

Editor’s Note: the following guest post was written by Oleh Lustiv, President, Plumrocket Inc Plumrocket is a full-service eCommerce agency located in New York. The company was established in 2008 and very soon became one of the early adopters of the Magento eCommerce Platform. Magento is written in PHP on top of the Zend Framework […] Read more

New toys for the AMP Playground

Websites

Editor’s Note: the following guest post was written by Robin Van Opstal and Matthias Rohmer, developers at Jung von Matt The AMP Playground allows you to quickly draft out ideas for all sorts of AMP products, no matter if it’s a website, a story, an ad or an email – and good news: in the […] Read more

Introducing the Eleventy AMP Plugin

Websites

I’m happy to introduce the new AMP Plugin for Eleventy. Eleventy is a static site generator offering a simple way to manage your templates and build your site. It works great together with AMP if you want to make your static site more interactive or need to embed third-party content. With the new AMP Eleventy […] Read more

The value of amp-list initialization from state

Websites

The amp-list component recently added support for rendering AMP state on page load. This can deliver a better user experience while simplifying assembly of AMP pages for some use cases. Example use case: Search Results Consider a search results page after the user performs a search. Search results frequently have buttons (or similar) to change […] Read more

Accessibility in Web Stories

Stories

Web Stories are a new, exciting medium for storytelling on the web. We strongly believe that it is important that everyone is able to enjoy Stories. By virtue of being built on AMP and core web technologies, Web Stories already come equipped with high quality support for many useful accessibility features. Our goal is to […] Read more

Contributions to Web Platform Interoperability (First Half of 2020)

Websites

Web developers continue to face challenges with web interoperability issues and a lack of implementation of important features. As an open-source project, the AMP Project  can help represent developers and aid in addressing these challenges.  In the last few years, we have partnered with Igalia to collaborate on helping advance predictability and interoperability among browsers.  […] Read more

How to correctly measure the success of your AMP pages

Websites

Editor’s note: the following guest post was written by Swetha Gopalakrishnan, Web Ecosystem Consultant, Google Avneet Singh, Technical Account Manager, Google Introduction Measuring the success of AMP pages is crucial for any business. As a developer or an AdOps person in a publishing company, you might be wondering how to measure the quality of your […] Read more

VICE Web Stories engage readers with a range of lifestyle content

Stories

Editor’s note: We’re running a series of blogposts on Web Stories, a content format that lets publishers and other content creators easily produce fast-loading, full-screen experiences that bring together visual narratives, engaging animations, and tappable interactions that entirely belong to them. For this edition, we chatted with VICE Digital’s Senior Director of Innovation Sarah Singer […] Read more

AMP as a Service: 2020 Roadmap

Websites

This blog is part of a series that we are starting to share AMP’s roadmap with the wider web community. We first unveiled our vision of AMP as a Service on a spring morning in Tokyo at AMP Conf 2019, our flagship conference. We talked about how engineering teams can accelerate their workflow by using […] Read more

AMP graduates the OpenJS Incubation program

Governance

This week developers and members of the open source web development community tuned into OpenJS World for an exciting few days filled with informative talks, online code labs, collaborator conversations, and much more. This is the first time AMP has had such a large presence at the event since announcing our intent to join the […] Read more